shanghai huaihai group was established in june 1996. the group is a modern commercial group conducting state-owned assets operation and management, domestic trading and industrial investment. it is mainly involved in commercial real -estate management, food & beverage retail and whole sale, catering and art & fashion oriented real-estate operation.the group inherits and promotes its own brands which were originally on huaihai road, and also actively introduce concept stores and flagship stores of high-end international famous brands as commercial landmarks. it devotes itself to inherit the commercial culture of huaihai road and helps to promote the brand value of huaihai.
the group owns a number of traditional chinese famous brands such as xuchongdao chinese pharmacy, guangming village restaurant, fengyu restaurant, red house restaurant, canglangting suzhou style restaurant, shanghai national speciality food store, qimei shoes, zhengzhang laundry etc. in recent years, we have focused on the commercial activities and innovation, open several on line shops of its own brands.
the group has devoted itself to improve the visible and invisible value of commercial properties of huaihai road. a series of high-end land marks of life-style shops such as alfred dunhill homes, vacheron constantin mansion shanghai, adidas brand center shanghai, uniqlo shanghai, and many boutique shops on huaihai road.
moreover, it has launched several culture oriented crossover commercial projects.
lafayette art & design center which was invested in 2014 focuses on crossover art and fashionable designs, and provides a platform for domestic and international market-oriented art and design works.
16pu water front was launched in 2016. there are altogether six attractions including time alley, star gallery of shanghai, marvel park, bund bowl and game arena which based on the popular adventure novel. it became a new landmark on the bund for travel, leisure amusement and food & beverage.
the great world was a famous entertainment paradise in shanghai which was opened a hundred years ago. it had be abandoned for about 13 years until the end of 2016 when the company finished the reconstruction and renovation. the newly opened great world became a theme center for intangible cultural heritage and folk custom which shows the traditional opera, handicraft arts, fashion works with traditional method, and international intangible cultural heritage education and exchange. modern high-technology and diversified exhibition were introduced to make it one of the largest intangible cultural heritage exhibition centre in china.
the group has been involved in travel retail since 1999 and was one of the pioneer in this area in china. 22 shops and 6 restaurants were opened in the name of huaihai in pudong t1 in 1999. then the business expended to hongqiao and other main airports in china as well as main stations along beijing-shanghai high speed railways. in 2009, the group established a joint venture with dufry, the world's leading travel retailer, to develop travel retail market in china together.